Defined Impact Group

Communication and Media

We help clients communicate, engage, and build relationships with their stakeholders by providing cutting-edge, field-tested, award-winning social marketing, outreach, behavior change, and knowledge dissemination communications strategies. Using an evidence-based approach, we start with research and situation analysis, followed by audience segmentation, objective setting, message and program development, channel and tool selection, a management plan, and monitoring and evaluation.

With a focus on Impact, the comprehensive approach combines communication strategies, social-behavioral change marketing principles, and formative research in a methodology that incorporates targeted audience-driven communications, stakeholder engagement, community mobilization, broad-scale dissemination, mass media reach, and advocacy perspectives. Our overarching goal is to translate data and information into plain language for the general public and low-literacy audiences.

Our unique capabilities include:

  • Supporting clients’ efforts against misinformation and disinformation.
  • Advertising services and digital communications, social media, and web-based marketing,
  • Public relations and integrated marketing services.
  • Market research and analysis.
  • Video and film production.
  • Graphic design for print, web, and multimedia product development
  • Conference and event planning, exhibit design, and implementation services.